The Profit Is In The Repeat.
Real MARGIN happens after the first purchase.
Evolve Relevance is a lifecycle marketing consultancy that helps DTC, retail, and subscription brands fix underperforming retention and build the lifecycle programs that grow repeat purchase, LTV, and recurring revenue.
NOT AN AGENCY. A SENIOR LIFECYCLE OPERATOR.
Retention Revenue Owned At Scale For
Most of Your Revenue Hasn’t Happened Yet.
Stop buying the same customer twice.
CAC keeps rising. Profitable revenue (the kind that actually builds a business) doesn’t start until the second or third purchase. If your lifecycle program is not compounding, you are funding growth for someone else.
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Fractional CMO Services
Executive lifecycle leadership without the long-term overhead, and also known as a Fractional Chief Lifecycle Officer for brands that need retention expertise at the senior level.
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Lifecycle Marketing & CRM
From first touch to loyal customer, covering every stage of the lifecycle across email, SMS, push, app, and web personalization.
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Subscription & Retention
Retention strategy, subscription program design, loyalty architecture, and churn prevention for subscription-first brands.
The Lifecycle Gap is almost always the same.
Churn after first purchase you cannot explainRepeat purchase rates that have plateauedA lifecycle program nobody has touched in two yearsSubscription revenue growing but retention not followingA MarTech stack that costs more than it produces
We identify what’s missing and fix it.
Every engagement starts with an honest assessment of where the gaps are. From there we build the strategy, the automation, and the infrastructure that turns your existing customer base into compounding revenue.
Who We Are
David Refaeli-Berman
David Refaeli-Berman is a lifecycle and retention executive with nearly two decades of experience building CRM programs, subscription strategies, and omni-channel retention systems for major consumer brands. Working as an embedded operator rather than an outside advisor, he has been directly accountable for a significant share of total company revenue through lifecycle channels at brands including Amazon, Chewy, Bed Bath and Beyond, and Aroma360.
His background spans nine-figure DTC businesses, billion-dollar retail enterprises, and subscription-first brands across e-commerce and international markets.
When you work with Evolve Relevance, you work with David directly. He leads every engagement personally, from the initial strategy through execution and optimization, and remains your primary point of contact throughout. Direct line to the person accountable for the work.
Every Customer Should Be Worth More.
We work with DTC, retail, and subscription brands that know something in their lifecycle is underperforming but aren’t sure where to start. Bring us your situation and we’ll tell you honestly what we see and where the biggest opportunity is.